Your intake team can only sign the cases that reach it. We make sure more do, in English and in Spanish.
Wealth Marketing AI runs a Spanish-first case acquisition system for US personal injury firms: Google Search in native Spanish and English, qualifying landing pages, speed-to-lead intake automation, and a CRM that tracks every case from click to signed retainer. It costs a flat $5,000 a month, never a share of your fees, one firm per metro. The rule, with the state bar opinions, is here.
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The check takes 60 seconds and tells you whether your metro is still open. You own every account we build.
It is not your closing. It is the cases that never reach you.
Spanish-speaking accident victims in your metro search in Spanish, tonight, from a phone. Most firms show them a translated page, or nothing at all. The ones who do get through fill in a form and wait until the next morning for a call back. By then, someone else answered.
- The same lead, sold by a vendor to three other firms.
- An English campaign with a Spanish page bolted on by a translator.
- Web leads that sit until the next morning for a callback.
- Paying per lead forever, in an account you do not own.
The best intake team in your metro cannot sign a caller who never called.
What is the 9pm Test, and what did it find?
The 9pm Test is our dated, reproducible check of what a Spanish-speaking accident victim finds on a firm's public pages after hours. Crawled 15 September 2026: 16 of 139 readable Los Angeles firm sites had a page actually written in Spanish, and 23 of 142 in Houston.
Public web pages only. Nothing was called and no form was submitted, so no firm's intake team was occupied by the test. Firms are named only when they pass; everything else is reported in aggregate. No firm in either metro scored above 5 of the 7 signals.
| Public signal | Los Angeles | Houston |
|---|---|---|
| Has a page actually written in Spanish | 16 of 139 (12%) | 23 of 142 (16%) |
| States after-hours contact and names a Spanish speaker | 47 of 139 (34%) | 38 of 142 (27%) |
| Intake form asks a qualifying question | 10 of 110 (9%) | 10 of 107 (9%) |
| Best score recorded, out of 7 signals | 5 | 5 |
308 firm sites were crawled across the two metros; 139 in Los Angeles and 142 in Houston were readable. The third row counts only the sites where an intake form was found: 110 in Los Angeles, 107 in Houston. The other rows count every readable site.
Seven public signals, pass or fail, each with its line of evidence and its date. The method is published in full, signal by signal, on the 9pm Test page, and so are both studies: Los Angeles, 139 readable firm sites and Houston, 142 readable firm sites. You can run it on your own firm in about 30 seconds. It never calls your office, submits your forms or logs in anywhere.
What we build, and what we run every week after that.
We run the Google Search campaigns in both languages, build the pages that qualify the caller before intake picks up, answer every web lead in minutes, and track every case through to a signed retainer. Your intake team answers and signs. We run everything that happens before the phone rings.
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Google Search, English and Spanish
One campaign per language per metro, targeted to the DMA rather than the whole state, in an account your firm owns.
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Native Spanish copy
Written by a native speaker, never translated, using the words accident victims actually type.
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Qualifying landing pages
A short qualifier that asks what your intake asks, before the caller ever reaches your desk.
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Speed to lead
Every web lead answered in minutes, including after hours and at the weekend.
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Intake handoff
Qualified callers routed to your team. Disqualifying answers go to a polite decline page, not to your intake line.
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CRM pipeline
Every case in one place, from the first click through to the signed retainer.
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Tracking to the retainer
Call tracking, a tag container and conversion tracking, plus a master negative keyword list loaded on day one.
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The Monday report
One page every week, plus 20 minutes on a call.
Every Monday you get spend, leads, qualified leads, consults booked, retainers signed, cost per signed case, speed to first contact, and the one change we are making this week.
Why Spanish first?
Because it is the least contested half of your market. Most firms buy English clicks in the most expensive auction in US search, and show a Spanish speaker a translated page or nothing at all.
Spanish campaigns are written by a native speaker, not translated. The keyword lists and the ad copy use the words accident victims actually type: me chocaron, abogado de choques, abogado de accidentes cerca de mí, cuánto vale mi caso, accidente de carro.
What the Spanish qualifier asks
The same things your intake asks: whether they were injured, when it happened, who was at fault, whether they had medical treatment, whether they are already represented, the accident type, the state and the zip, then contact details. Disqualifying answers go to a polite decline page instead of to your intake line.
What the Spanish pages say
The trust content a Spanish-speaking audience needs, written plainly: no cost unless you win, consultation in Spanish, and that immigration status does not affect the right to compensation. Every claim is approved by your firm before it runs.
Why the cost per click improves
Message match from keyword to ad to page, so Quality Score and cost per click improve over time instead of degrading. English pages are built on the same structure, so you get both halves of the market from one system, in one account you own.
This has been built before, in the most contested Spanish PI market in the country.
Juan ran the Spanish-language motor vehicle accident acquisition build for a Spanish-first MVA brand in California and Colorado: Google Search in native Spanish, a 45-second Spanish qualifying funnel, server-side tracking, and signed-retainer feedback into the ad platforms. Below are the build facts from that work. They are not a promise of what your metro will do.
| What was built | Detail |
|---|---|
| 7 ad groups | Intent-based Spanish ad groups: auto accident, personal injury, motorcycle and truck, pedestrian and bicycle, rideshare, case valuation, and city terms. |
| 105 headlines | Spanish headlines written for one state, with 28 descriptions, 56 callouts and 28 sitelinks across those ad groups. |
| 160 negatives | The master negative keyword list, from divorce and immigration to insurance carriers and job seekers, loaded on day one. |
| $1,102.97 | Wasted spend found in 81 search terms that had already triggered ads, then excluded. This is week-one work on any account. |
| 45 seconds | The Spanish qualifying funnel, seven steps, with disqualifying answers routed away from intake instead of into it. |
| $0 in 30 days | Spent on a $500 a day budget when we audited the account: broad Spanish keywords bid at $0.01 against first-page bids of $47 to $74. We found it, and wrote the fix. |
Estimated Spanish personal injury cost per click at the time of that work: $75 to $130 in California, $50 to $75 in Colorado. Plan for a media budget that can leave the learning phase in your metro; we set that number with you on the call.
Which metros can be opened?
Each metro below is open to a single firm, and we publish the public numbers behind it: Spanish spoken at home, crashes, and the size of the local bar. Read the page for your metro, then take the check at the top of this page to see whether it is still available.
| Metro | What the DMA covers | Public figures on the page |
|---|---|---|
| Houston | The Texas Gulf Coast, Galveston to Conroe | Census, TxDOT and State Bar |
| Los Angeles | Southern California | Census, NHTSA and county bar |
| Phoenix | The whole Valley, Mesa to Glendale | Census, ADOT and county bar |
| Dallas | Both sides of the Dallas-Fort Worth metroplex | Census, TxDOT and State Bar |
| Miami | South Florida, written in Miami Spanish | Census, FLHSMV and county bar |
Somewhere else? The check covers any US metro. We open them one at a time.
What does it cost?
A flat $5,000 a month in USD, invoiced monthly, plus the Google Ads budget the firm funds directly inside accounts it owns. The budget floor for your metro is set together on the call. There is no per-case fee, no percentage, and no charge tied to any matter.
- Fee
- $5,000 a month, flat, in USD, invoiced monthly.
- Fee structure
- Never a share of legal fees, a per-case payment, or anything tied to the outcome or value of a matter.
- Ad spend
- Yours, funded directly inside Google accounts your firm owns. Media never routes through us. The budget floor for your metro is set together on the call.
- Exclusivity
- One firm per Nielsen DMA for Spanish MVA search.
- Ownership
- The Google Ads account, the landing pages, the tag container, the tracking numbers and the CRM data stay with the firm.
- Reporting
- One page every Monday, plus a 20-minute call.
How is it paid?
Monthly, as a flat marketing fee for services rendered. Never a share of legal fees, never a per-case payment, and never anything tied to the outcome or value of a matter, which is the structure ABA Model Rule 5.4(a) is concerned with. Your ethics counsel confirms the equivalent state rule.
Will you take a percentage of a case, or a per-case fee?
No, and not even if a firm offers one. We will not offer a percentage or a per-case fee even when asked, because that is the structure that creates a fee-sharing question for the firm rather than for us. We never refer a caller or recommend a lawyer to anyone.
The engagement is written as a flat monthly marketing fee for services rendered, consistent with ABA Model Rule 5.4(a) and Model Rule 7.2(b). It is written so your ethics counsel can read it before you sign, and so that reading is quick.
What is included?
Google Search in native Spanish and English, qualifying landing pages, speed-to-lead intake routing, call tracking, a tag container, conversion tracking through to signed retainer, a master negative keyword list loaded on day one, and a one-page report every Monday with a 20-minute call on it.
Who is it for?
US personal injury firms of roughly 3 to 30 attorneys that handle motor vehicle accident cases and want more Spanish-speaking and English-speaking cases reaching intake. We work with one firm per Nielsen DMA, so if a firm in your metro is signed, that metro is closed.
Will you sign a competing firm in my metro?
No. One firm per metro, with the metro named in the agreement. Two firms in one metro would bid against each other for the same Spanish searches with us running both, so the limit binds us as much as it protects you.
Who owns the accounts, the pages and the data?
Your firm does. The ads run inside Google accounts your firm owns, on your own domain. We hold user access only, and you can remove it any day without asking us.
The account, the landing pages, the tag container, the tracking numbers and the CRM records stay with the firm if we ever part ways, and you can export the records at any time.
What will you show me every week?
One number, in writing: cost per signed case, traced from the ad to the signed retainer on a dedicated tracking number. Spend, qualified leads and signed cases sit on the same line, so the denominator is never hidden. Clicks and impressions are diagnostic and we do not send them to you as results.
How long does it take?
Plan about two weeks to build and launch. After that, tracking, Quality Score and bidding data take 60 to 90 days to become real, and we plan for that window. We report from week one but we do not draw conclusions about cost per signed case from a first month.
What are the risks?
Personal injury is among the most expensive auctions in US search, and the first 60 days usually cost more per case than the steady state. If intake does not answer after hours or in Spanish, the spend leaks at the last step, which is the step we measure first and the one only your firm can fix.
We tried an agency before and got garbage. Why would this be different?
That is the usual outcome and we are not going to argue with it. Nothing on this page asks you to take a vendor's word for anything: the 9pm Test is published with its method, its date and its counts, and you can run it on your own firm tonight and check every line yourself.
If what it says about your firm is wrong, tell us and we will correct it in writing. If it is right, the only question is whether you want those items fixed, by us or by anyone.
Is the Spanish market in my metro already served?
In many offices it is, and we do not claim Spanish coverage is rare. The gap we measured is narrower than that: of the 139 readable Los Angeles firm sites, 16 had a page actually written in Spanish rather than machine translated, and in Houston it was 23 of 142.
A Spanish speaker who lands on a translated page, or on a form that promises a reply in English, calls the next abogado de accidentes on Google.
What makes this different?
Spanish first, and a flat fee. Most firms buy English clicks in the most contested auction there is, and most vendors price on volume or per case. We buy the least contested half of the market, and we are paid the same whether a signed case is worth five thousand dollars or five million.
How do I start?
Take the 60-second metro check at the top of this page, or book a call. On the call we look at your intake, your case economics and whether your metro is still open. If it is a fit, we build it.
What we published before we asked you for a call.
- Law firm intake statistics, 2026: thirty sourced numbers, each with publisher, year and a link.
- What does a personal injury case cost on Google Ads in 2026?: cost per click and per signed case, every figure labelled by source.
- Personal injury Google Ads cost per signed case: the four-step math and where the money leaks.
- Law firm intake speed to lead: why web leads die overnight, and how to close the gap.
- Spanish-speaking personal injury leads without a TV budget: Spanish-first intake and the paid channels that beat billboards.
- How to get more car accident cases: where MVA cases come from and why intake decides who signs.
- Local Services Ads vs Google Ads for personal injury: per-lead billing versus per-click, and when each one wins.
- Legal intake for mid-size law firms: one owner, one queue, and the handoff that drops cases at 8 to 40 attorneys.
- Personal injury Google Ads negative keyword list: the terms to block before they burn the budget.
- Hiring a marketing agency for an MVA firm: what it costs, how it is paid, who owns what, and the firms we are wrong for.
- How to choose a marketing agency for your law firm: the six ways a firm can buy cases, what each costs, and when each one is wrong.
Sources and method
- Our own data: the 9pm Test, Los Angeles and Houston, Wealth Marketing AI, crawled 2026-09-15, public web pages only. Method and licence: wealthmarketing.ai/9pm-test.
- Fees, terms and inclusions on this page are the published terms of Wealth Marketing AI as of September 15, 2026.
- ABA Model Rule 5.4(a), Professional Independence of a Lawyer, American Bar Association. Quoted here as the rule the flat-fee structure is built around; your state's equivalent rule governs, and your ethics counsel confirms it.
Your metro is either open or it is not.
On the call we look at your intake, your case economics, and whether your metro is still open. Bring your numbers; we will bring ours.