$5,000 a month, flat, invoiced in USD. You fund Google directly in accounts your firm owns. Never a percentage of legal fees or a per-case payment, because ABA Model Rule 5.4 forbids sharing fees with a nonlawyer. One firm per metro.
The whole Spanish-first system is inside the flat fee. Ad spend goes straight to Google from accounts your firm owns, and your intake team stays yours.
| Item | In the $5,000? | Who pays |
|---|---|---|
| Google Search campaigns in English and native Spanish (written, never translated) | Included | Covered by the fee |
| Qualifying landing pages in both languages, with disqualifying answers routed away from intake | Included | Covered by the fee |
| Speed-to-lead intake automation, so web leads are answered in minutes | Included | Covered by the fee |
| Negative keyword list, search-term reviews and bid management, ongoing | Included | Covered by the fee |
| Conversion tracking, tag container and call tracking set-up | Included | Covered by the fee |
| CRM pipeline on Wealth Marketing AI, every case tracked from click to signed retainer | Included | Covered by the fee |
| Weekly one-page report and a 20-minute call every Monday | Included | Covered by the fee |
| Google Ads spend | Separate | The firm, paid directly to Google inside accounts the firm owns. Media never routes through us. |
| Your intake team and case management software | Separate | The firm. We hand off to your intake; we do not answer calls or sign clients. |
| Ethics and advertising review of every ad and page before it runs | Separate | The firm's counsel. Attorney advertising rules vary by state; we build so that review is quick. |
| Signing the retainer | Separate | The firm. That is the one thing we do not do. |
"A lawyer or law firm shall not share legal fees with a nonlawyer, except that: (1) an agreement by a lawyer with the lawyer's firm, partner, or associate may provide for the payment of money, over a reasonable period of time after the lawyer's death, to the lawyer's estate or to one or more specified persons; (2) a lawyer who purchases the practice of a deceased, disabled, or disappeared lawyer may, pursuant to the provisions of Rule 1.17, pay to the estate or other representative of that lawyer the agreed-upon purchase price; (3) a lawyer or law firm may include nonlawyer employees in a compensation or retirement plan, even though the plan is based in whole or in part on a profit-sharing arrangement; and (4) a lawyer may share court-awarded legal fees with a nonprofit organization that employed, retained or recommended employment of the lawyer in the matter." Source: American Bar Association, Rule 5.4: Professional Independence of a Lawyer, text as published on americanbar.org and checked on 7 September 2026.
None of those four exceptions covers a marketing company. So a fee that rises with your settlements, a percentage of what a case pays, or a payment triggered by a signed retainer is exactly the structure that puts your firm in front of an ethics question. A flat monthly fee for services rendered, paid whether a given month brings three cases or thirty, is the structure that does not.
That is why we quote one number, $5,000 a month, and hold to it even when a firm asks for a per-case deal. Most states have adopted Rule 5.4 in similar form, but the wording differs; your ethics counsel confirms the equivalent rule in your state, and the engagement is built so that confirmation is quick. This page is not legal advice.
The inputs below are assumptions chosen to show the math. They are not results from any firm and not a projection for yours.
Every figure above is an assumption chosen to make the arithmetic easy to follow. Your metro's click costs, your intake's contact and sign rates, and your case mix set the real numbers. Note what the flat fee does to the math: as ad spend or case volume grows, the $5,000 stays the same, so its share of cost per signed case falls. Nothing here is a guarantee of leads, cases or revenue.
Agency fees. A 2026 guide to personal injury law firm marketing costs published by CIMMP (17 August 2026) puts agency retainers at $3,000 to $10,000 a month for a focused scope such as SEO or PPC alone, and $10,000 to $50,000 or more for full-service programs covering strategy, brand, web, content, media and reporting (cimmp.com). The same guide notes that clicks for terms like "car accident lawyer" commonly run $100 to $400 in competitive metros. Many agencies also price paid-media management as a share of spend: AgencyAnalytics' pricing guide (20 November 2025) lists 10% to 30% of monthly ad spend as the typical range (agencyanalytics.com), which means the fee grows every time the firm scales its budget.
Media costs. LocaliQ's 2026 Search Advertising Benchmarks (updated 1 June 2026) report an average of $9.87 per click and $131.63 per lead for Attorneys and Legal Services, the highest of any industry in the report, against a cross-industry average of $5.42 per click and $66.69 per lead (localiq.com). Those figures blend every practice area; contested motor vehicle accident terms in large metros sit well above them, which is why the budget floor is set per metro, not from a national average.
So what. On the ranges above, $5,000 a month sits at the low end of a single-channel legal retainer, and it does not rise with your spend or your settlements. What you are buying is a Spanish-first system in accounts you own, in a metro nobody else gets from us, priced so your ethics counsel has nothing to untangle.
Benchmarks are third-party figures across many advertisers and were checked on 7 September 2026. They are not our results and not a forecast of yours. Comparisons are to typical agency pricing models, not to any named company.
Because ABA Model Rule 5.4(a) says a lawyer or law firm shall not share legal fees with a nonlawyer, outside a few narrow exceptions that do not cover a marketing company. A flat monthly fee for services rendered keeps the engagement on the right side of that line. We do not offer a percentage or a per-case fee even when a firm asks, because that structure is the one that creates a fee-sharing question. Your state's version of the rule is confirmed by your ethics counsel.
Included: Google Search campaigns in English and native Spanish, qualifying landing pages in both languages, speed-to-lead intake automation, a CRM pipeline on Wealth Marketing AI tracked to signed retainer, and a weekly one-page report with a 20-minute call. Separate: your Google Ads spend, paid directly inside accounts your firm owns, your intake team and case management software, and your counsel's review of the ads before they run.
It depends on the metro. LocaliQ's 2026 Search Advertising Benchmarks put Attorneys and Legal Services at $9.87 per click and $131.63 per lead, the highest of any industry in the report, and contested motor vehicle accident terms in large metros run far above that (sources above). We set the budget floor for your metro together on the call, and you can change it at any time because the account is yours.
No. We do not sell leads and we do not price per signed case. Pay-per-lead usually means the same lead is sold to several firms in an account you never own, and per-case pricing invites the fee-sharing question under Rule 5.4. The flat fee buys a system your firm owns, exclusive to one firm per metro.
Your firm does. The Google Ads account, landing pages, tag container, tracking numbers and CRM data stay with the firm if we ever part ways. The fee pays for building and running the system, not for renting it. The full offer is on the personal injury page.
The 60-second check tells you whether your metro is still available and whether the system fits your intake, then books the call. If you would rather skip the check and talk, book directly. Bring your case economics; we will bring the metro numbers.
Want the full picture first? Read the Spanish-first case acquisition system.