Stop buying the same lead as four other dealers. Own the demand for cash-pay mobility in your metro.
Wealth Marketing AI builds and runs Meta and Google demand for cash-pay mobility products, stairlifts, scooters, lift chairs and ramps, with a four-question qualifying page, booking, tracking to the sale and a weekly report. It costs a flat $3,500 a month, never per lead, one dealer per metro, and the dealer funds the ads.
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Built and run by a media buyer who has managed $500K+ a month across Google, Meta and TikTok.
It is not your reps. It is the leads they are handed.
Medicare reimbursement no longer carries the business, so cash-pay has to. But the cash-pay leads arrive from a national network that sold the same form to four other dealers, hours after the person filled it in. Your rep calls, gets voicemail, and you paid for it either way.
- Shared leads bought from a national network, resold while your rep is still dialling.
- Therapist and discharge-planner referrals that arrive when they arrive.
- Medicare billing for a margin that shrinks every year.
- A boosted post, hoping the right family sees it.
The best in-home closer alive cannot close a buyer who bought from someone else this morning.
What we build, and what we run every day after that.
One engine with one job: put the family that is searching in front of your rep first, with the answers already on screen. We bring the buyer, qualify them on the page, answer them in minutes, book the assessment or the quote, and track every enquiry through to the sale in your CRM.
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Search and social ads
Meta and Google campaigns drawn around the metro your showroom serves.
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The four questions
Every ad lands on a page that qualifies the enquiry before anyone picks up a phone.
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Answered in minutes
A reply while the family is still looking, evenings and weekends included.
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Assessment or quote booked
An in-home assessment, a showroom visit or a quote, placed on your calendar.
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Reminders and follow-up
The sequences that decide whether a booked assessment is a kept one.
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Call tracking
Which ad and which search produced which phone call.
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CRM, with the sale marked
Every enquiry in one place, with the sale marked against the click that started it.
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A one-page report every week
What ran, what it cost, what was booked and what was sold.
Those eight are ours. The ninth is yours: the appointment itself, and the sale at the end of it.
What does the page ask before your rep calls?
A stairlift or a scooter buyer is rarely the person who will use it. The page is built for the daughter, the son or the spouse who is doing the searching, and it asks the four things a rep needs before the first call.
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Who is it for?
Myself, a parent, a spouse, someone I care for. It tells the rep who decides and who will be in the home for the assessment.
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Which product?
Stairlift, scooter, lift chair, power chair, ramp, or not sure yet. The rep knows whether this is an in-home measure, a showroom visit or a quote.
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When?
This week, this month, the next few months, or just looking. Ready buyers get a call in minutes; the rest get a useful follow-up instead of a sales pitch.
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Cash or financing?
Paying in full, financing, or want to talk about options. The rep opens with the right conversation, and nobody is surprised by the number.
The page never asks about a diagnosis or a condition. It asks about the home, the product, the timing and the money, which is what a sale is made of.
You do not need more leads. You need buyers who reach you first.
| Shared network lead | Your own demand system | |
|---|---|---|
| Who else gets it | The same form is sold to several dealers. | Your ads, your page, your calendar, nobody else's. |
| When it arrives | Hours after the person searched. | Answered in minutes, evenings and weekends included. |
| What your rep sees | No product, no timing, no budget on the lead. | Who it is for, which product, when, and how they pay. |
| How it is priced | Per lead, so volume is the product. | A flat monthly fee, tracked to the sale, exclusive by DMA. |
How does one dealer per metro work?
A metro is a Nielsen DMA: the television market your showroom sits in, which is also the area your Google and Meta campaigns are drawn around. We run cash-pay mobility demand for one dealer in each DMA and no more.
- Why. Two dealers in one DMA would bid against each other for the same searches, and we would be the ones running both. It is a constraint on us as much as a benefit to you.
- How long. The metro is yours for as long as the engagement runs. If you leave, it opens again. There is no waiting list and no fee to hold it.
- More than one location. A dealer with showrooms in two DMAs can take both. The exclusivity is per metro, not per company.
- Is mine open? Check on this page. If your metro is taken, we say so on the call and we do not take your money.
What we never put in an ad, a page or a message.
No Medicare claims
No "covered by Medicare", "Medicare approved" or reimbursement language. The system sells the products people pay for out of pocket.
No medical advice
Nothing we write tells a person what their condition requires, or what equipment a condition needs.
No health claims
No outcome language, no "prevents falls", no "doctor recommended". The creative is about the product, the home, the price and the appointment.
Consent-based contact
Calls and texts go only to a person who submitted the page and agreed on it. No purchased lists, no cold calls to seniors.
What does it cost?
A flat $3,500 a month in USD, invoiced monthly, plus the Meta and Google budget you fund directly inside accounts your dealership owns. Never per lead and never a share of the sale, so the incentive stays on qualified buyers who book and buy rather than on raw volume.
- Fee
- $3,500 a month, flat, in USD, invoiced monthly. Never per lead, never a share of the sale.
- Ad spend
- Yours, funded directly inside Meta and Google accounts your dealership owns. The budget floor for your metro is set together on the call.
- Exclusivity
- One dealer per Nielsen DMA for cash-pay mobility demand.
- Ownership
- Ad accounts, pixel, pages, tracking numbers and CRM data stay with the dealership.
- Reporting
- One page every week.
- Not included
- Medicare or insurance intake, medical advice, and any health claim in an ad or on a page.
How is it paid?
Monthly, as a flat fee for services rendered, invoiced monthly in USD. Media is billed to you by Meta and Google inside your own accounts, so nothing routes through us, you see every dollar of spend, and the account history stays on your side if we ever part ways.
What is included?
Search and social ads, a four-question qualifying page, a reply in minutes, the booked assessment, showroom visit or quote, reminders and follow-up, call tracking, a CRM with the sale marked, and a one-page report every week. Your rep runs the assessment and closes it.
Who is it for?
Independent mobility and home medical equipment dealers in the US with one to roughly ten locations, selling stairlifts, scooters, lift chairs, power chairs or ramps to cash-pay buyers. One dealer per Nielsen DMA. Lead-generation companies can run the same system inside their own territories.
How long does it take?
Plan about two weeks from signed to first traffic: the page, the four questions, tracking and call routing in week one, ads live in week two. Then allow 30 to 60 days of spend before cost per booked assessment is stable enough to judge. That is a schedule, not a promise of volume.
What are the risks?
Cash-pay mobility is a considered purchase with a long middle: some families book within a day, others take months, and a monthly average hides both. If your reps do not call back within minutes, the spend leaks there. The system also does not touch Medicare intake, so it will not lift reimbursement volume.
What makes this different?
The page qualifies before the phone rings. Your rep sees who it is for, which product, what timeline and cash or financing before dialling, so the first call is a conversation rather than a screening. And a flat fee means we have no reason to send you volume you cannot sell.
What about Medicare customers?
The system does not touch Medicare intake. Nothing we run makes a Medicare or insurance claim, gives medical advice or makes a health claim. It sells what families pay for out of pocket, through your showroom, in-home assessments and quotes, alongside whatever Medicare business you already run.
What Medicare does and does not cover for durable medical equipment is published by the Centers for Medicare & Medicaid Services at medicare.gov. We quote it, we do not interpret it for a buyer.
How do I start?
Check whether your metro is still open with the 60-second check on this page, or book a call. On the call we look at your product mix, your sales capacity and whether your metro is still available. If it is a fit, we build it.
What we published before we asked you for a call.
- The Stairlift Enquiry Study 2026: what 567 readable US mobility dealer websites show a cash-paying buyer. Of 372 readable enquiry forms, 330 ask nothing about the buyer.
- How do mobility and DME dealers get cash-pay buyers in 2026?: why shared leads convert slowly, the four qualifying questions, and the CMS coverage language quoted in full.
- The 9pm Test, our research method: how we check, publicly and on a stated date, what a buyer finds after hours.
- Hiring a marketing agency as a mobility or DME dealer: what it costs, how it is paid, and the dealers we are wrong for.
- How to choose a marketing agency for a stairlift or mobility company: the six options a dealer has, including shared lead networks, with what each costs.
Sources and method
- Durable medical equipment coverage, Centers for Medicare & Medicaid Services, 2026: medicare.gov/coverage/durable-medical-equipment-dme-coverage, retrieved 2026-09-15.
- Dealer website figures: The Stairlift Enquiry Study 2026, Wealth Marketing AI, public pages read on 15 September 2026 across the 25 largest US metros.
- Fees, terms and inclusions on this page are the published terms of Wealth Marketing AI as of September 15, 2026.
Take your metro before another dealer does.
The call ends with a yes, a no, or a booked next step. Come with your numbers.